Gamification is defined as applying different gaming elements, such as a points or rewards system, to encourage engagement with a specific product or service. Technology and gamification expert Gabe Zichermann has a lot of experience in this field. In fact, it’s what he used to develop his own app (Onward) and run his businesses.
With the midterm election fast approaching, Samantha Bee, host of TBS’ “Full Frontal with Samantha Bee,” called upon Gabe Zichermann and other technology experts to help her develop an app to increase voter turnout for the upcoming midterm election. Watch the hilarious video below to see how it all came together:
This is Not a Game: The Game
Voter turnout in midterm elections hasn’t always been great, so Samantha Bee has set out to solve this problem with her new trivia app. With the help of Gabe Zichermann and a team of experts, she released “This is Not a Game: The Game” earlier this week.
The purpose of the game is to promote civic engagement and encourage people to get out there and vote. The app allows users to test their knowledge on U.S. government — and maybe even learn something new — while competing with other players for cash prizes up to $5,000. The prize money is split among winners.
Why Gamification Can Actually Help
Positive reinforcement often generates desirable results — after all, no one minds winning a reward every now and then. With the “This is Not a Game” app, players will learn political facts, set voting reminders and win cash prizes while doing so. Gamification is hard at work in the app from the extra lives players can win by referring friends and setting voting reminders, to winning the jackpot cash prize.
Using humorous and educational strategies, Samantha Bee, Gabe Zichermann and the rest of their team aim to get people excited about something they might choose to avoid this time of year — politics and voting.
Book Gabe Zichermann for Your Next Event
Gabe Zichermann has made this point many times in his keynote presentations: Gamification can be used to engage audiences and solve problems. For this reason, he speaks to audiences everywhere about how they can effectively use gamification in their own company. If you’re looking for a technology expert to speak at your next event, Gabe may be the perfect keynote speaker for you. For more information or to book Gabe, please call 1.800.345.5607.