Founder and Editor of The Onion
New York Times Best-Selling Author
Peabody Award Winner
Time Magazine Top 50 “Cyber Elite”
- Creativity and Innovation: Scott built a successful multi-million dollar company (20+ million social media followers) that has become a household brand.
- Leadership + Culture + Brand Loyalty: Scott focused on constructing a team, from the ground up, and giving them the freedom to create. This resulted in fun, outrageous ideas with a loyal fan base.
Scott Dikkers is a funny and inspiring keynote speaker who provides insight on how he built a successful multi-million dollar brand (with extremely loyal fans) using creativity and innovation, and believing in a company culture.
- Scott is the co-founder of The Onion, a legendary comic brand.
- He is a New York Times best-selling author.
- Author of “Outrageous Marketing: The Story of The Onion and How To Build a Powerful Brand with No Marketing Budget”.
- Rolling Stone named him one of its top 10 favorite writers. Entertainment Weekly designated him “the funniest person in America”
Scott Dikkers is a #1 New York Times bestselling author, comedy writer, and comedian widely regarded as one of the most influential pioneers in comedy history. His visionary leadership at The Onion, his groundbreaking comic strip Jim’s Journal, plus his multiple top-10 comedy podcasts have garnered him tens of millions of fans all over the world. Rolling Stone named him one of its top 10 favorite writers. Entertainment Weekly designated him “the funniest person in America” and placed him on the “It List” of the hottest celebrities in show business. He graced the cover of Time magazine as one the top 50 movers and shakers online. He’s the winner of the Thurber Prize for American Humor, a Peabody, and more Webby awards than any other individual or organization. Considered a one-of-a-kind comedy legend throughout the entertainment industry, he literally wrote the book on comedy, the bestselling How to Write Funny, which spawned a training center at the famed Second City in Chicago where he mentors young creators who have gone on to win Emmys, Grammys, and Oscars.
An accomplished stage presenter who performs stand-up and has appeared on national TV shows like Late Night with Conan O’Brien and Saturday Night Live, Scott shares how he escaped a tough childhood through his love of comedy. A small, shy kid, Scott endured an upbringing marked by poverty, divorce, bullying, and even a suicide attempt at the age of eight. He found solace and inspiration from Mad magazine, which fed his passion and inspired him to create The Onion.
Scott outlines his journey in his bestselling book “Outrageous Marketing: The Story of The Onion and How To Build a Powerful Brand with No Marketing Budget”. With The Onion, Scott broke the mold for branding and marketing, and he spells out his unlikely success with hilarious stories that will bring audiences to tears with laugher. More about substance than hype, Scott makes clear how the creative process needs to be open, challenging, and engaging for teams and individuals to achieve their dreams.
How did The Onion, a small college newspaper from Madison, Wisconsin, compete in the cutthroat world of entertainment marketing to become one of the most recognizable and successful comedy brands in the world? You may be surprised to learn it was done without spending a penny on marketing. Scott Dikkers, The Onion’s longest-serving editor-in-chief who founded theonion.com, helped found the print publication that preceded it, and led the company’s effort to build the brand in its formative decades, tells the unlikely and outrageous tale of exactly how The Onion—now a multi-million-dollar company with tens of millions of monthly views online—thrived against all odds to achieve heightened brand awareness and a fiercely loyal fan base. He leaves corporate audiences inspired to do the same for their own companies.
Scott Dikkers tells the tale of his beginnings in comedy and getting The Onion started, and shares funny stories about how he struggled in the early years, and then achieved great success. As a farm boy with no education, he’ll paint the picture of a starry-eyed kid who loved reading Mad Magazine and dreamt of one day getting his work published to improbably founding the world’s first humor website and heading up America’s longest-surviving humor publication. Dikkers connects his experience to the college audience’s lives by pointing out how much more opportunity they have to start something new like The Onion today, explaining that this is a magical time in their lives when they can make just about anything happen for themselves.
“Scott’s lectures were entertaining, informative, and delivered with an articulate and personable flair. Additionally, his talks have sparked students’ interest to attend future extra-curricular lectures, which is the best possible outcome we could have attained.”
“Our audiences love him… funny, insightful, and relevant.”
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